March 2024 - Online

Digital campaign for Guerlain

To celebrate the release of Guerlain’s new fragrance, Aqua Allegoria Florabloom, we hosted an immersive experience and launched a global digital campaign on Blumenhaus Instagram and online journal. For a week, our Instagram feed was dedicated to the Superbloom, showcasing the fragrance’s visual identity and sharing daily inspiring content centered around the breathtaking Spring Superblooms found in the United States.